We all have our favorite toothpaste brand, whether Crest, Colgate, or some other brand, but when comes right down to it, which brand stands above the rest? And what's the difference between the different kinds of brands? We at Cabrillo Family Dental Care examine this age-old question by getting into the heart of the matter and finding out the most effective and beneficial choice for keeping teeth healthy and clean.
Among toothpaste choices, Crest and Colgate are known as the most recognizable brands of toothpaste out there. But what advantage sets them apart from each other outside of branding?
Colgate brand's main advantage came about in 1992 when Europe launched Colgate Total toothpaste. The United States followed shortly after in 1997. Since its inception, Colgate Total's enjoys the distinction of being the first toothpaste to apply for and receive the Food & Drug Administration approval for the treatment of gingivitis. This notable advantage makes Colgate Total the only FDA approved toothpaste available on the market today that effectively treats against gingivitis.
Colgate Total's main advantage promotes the usage of an active antibacterial ingredient known as triclosan. Triclosan, an effective and well-studied ingredient, promotes a background backed extensively for scientifically based effectiveness. This ingredient works in conjunction with a co-polymer to keep and sustain the preventative effects in the mouth for around 12 hours. Triclosan remains an exclusive ingredient to Colgate brand products due to a patent that is held on the ingredient.
Crest also provides their own specialty line of products known as their "Pro Health" brand. Instead of using sodium fluoride as found in Colgate Total, Crest Pro-Life uses stannous fluoride, which utilizes the element of tin in order to bind the fluoride. However, evidence has been found to support that stannous fluoride can stain a person's teeth and potentially irritate the gums, causing sensitivity and other problems.
Both Crest and Colgate offer their own dental health benefits, reigning as the top candidates for consumer favoritism among brands. However, one article via the Motley Fool suggests that due to its higher focus on considerably more oral health goods, such as toothpaste, toothbrushes, and mouthwashes, Colgate leads against its competition as the more dedicated company from a sales and product perspective. Some recommend Colgate Total as the "Best Toothpaste Overall."
Whatever your preferred toothpaste choice, however, one of the most important seals to look for on any dental product is the American Dental Association (ADA) seal, as this symbol remains the gold standard when it comes to "evaluating the safety and efficacy of dental products" since 1931. This ensures that the product in question ranks among the professionally evaluated to ensure good oral health.
While everyone has their own favorite brand of toothpaste, research has shown that time and time again, Colgate Pro-Health "wins" as the recommended toothpaste of choice. From Colgate's effectiveness, exclusive usage of triclosan and dual backing by the American Dental Association and Food & Drug Administration, a great toothpaste makes for a great choice.